ATB RETAIL CHAIN, THE LEADER OF TRADE INDUSTRY IN UKRAINE

ATB-Market LLC, ATB Corporation company, the largest retail chain in Ukraine, has been
expanding rapidly.

The ATB retail chain was founded in 1993 in Dnepropetrovsk as a group of six groceries. Named ATB-Market short for AgroTechBusiness in 1998, the company has operated all its stores as a single-brand mono-format retailer since.

In 25 years company saw the chain grow to the largest national retailer. Today ATB retail chain operates 1004 stores in 256 localities in 22 regions of Ukraine sustaining high growth rates. Research-backed development of marketing strategy, logistics, food product quality control and customer service have secured a dominant position of the company in the trade industry of the country both by number of customers and by turnover and tax expenses.

More than 3,5M Ukrainians make purchases from ATB stores every day. The retail chain turnover for 2018 was UAH103.6bn. ATB-Market is the largest employer with a workforce of more than 50 thousand employees. Both management team officers and the front-line employees received professional training in the company's training centers.

A strong commitment to the result, competency development, compliance with the code of corporate practices and conduct, ownership and accountability of every employee position the company to achieve its mission to provide Ukrainians with high-quality food and nonfood staples at the lowest possible price.

ATB SHOWS THE HIGHEST GROWTH RATE IN THE LAST 5 YEARS

Stores opened
STORE NUMBER
2014
2015
2016
2017
2018
2019 - target
YEAR-OVER- YEAR INCREASE

Taxes paid by retail business
TAX PAY, UAH BN
2014
2015
2016
2017
2018
YEAR-OVER- YEAR INCREASE

Trade
Trade, UAH BN
2014
2015
2016
2017
2018
YEAR-OVER- YEAR INCREASE

Number of customers
number of customers, m shoppers/day
2014
2015
2016
2017
2018
2018 — target
YEAR-OVER- YEAR INCREASE

Headcount
EMPLOYEES, THOUSANd
2014
2015
2016
2017
2018
2018 — target
YEAR-OVER- YEAR INCREASE

Convenient and cost effective!
ATB’S ADVERTISING SLOGAN

ATB-MARKET HISTORY

Named ATB-Market short for AgroTechBusiness, the company laid the foundations for ATB Corporation. The company was incorporated in Dnepropetrovsk in 1998.


  • 1993 year

    ATB chain history dates back to 1993. It had then six groceries in Dnepropetrovsk city.

  • 2002 year

    Reorganization turned Soviet legacy stores to self-service market chain operating in discounter format. Product mix was reduced to 800 items, prices were kept to a minimum. ATB becomes the lowest-cost consumer-grade market outdoing the convenience stores.

  • 2003 year

    ATB extends the length of its product mix to 2,500 SKUs, and later to 3,500 SKUs. A unified standard is put in place: floor area of 800 sq.m and 10 checkouts.


  • EXTENSION OF THE PRODUCT MIX LENGTH TO 3,500+ SKUs
    800 m2
    UNIFIED STANDARD ALL STORES - FLOOR AREA OF 800+ SQ.M
    UNIFIED STANDARD 10+ CHECKOUTS
  • To cut costs, the premises are bought out rather than leased. ATB aggressively expands in small towns competing with other big chains present there. At the same time, the company takes care of development of logistics centers. ATB converts the single structure into the advanced distribution center, determines the most efficient and effective routes from the center to the stores and puts in place a strict product delivery schedule. Logistics costs are 2.5 times less.

  •  2003 to 2007

    ATB-Market opens 30 to 50 stores annually in the territory of Eastern, Central and Southern
    Ukraine.

  • з 2008 to 2010

    During the economic crisis, when most large retailers reduce the number of outlets and have tough talks with their creditors, ATB opens more than 200 stores. The discounter winningformula turned effective. In 2010, ATB revenue reached UAH10.8bn compared to 2008, retail chain gross revenue went up 2.5 times.

  • 2013 to 2014

    The period 2013 to 2014 was challenging time for ATB nationwide retail chain. 
    In the first half year 2014 when eastern Ukraine became the battleground and a large part of the territory was lost, the company closed 152 stores and a distribution center.

    After the occupation of Crimea that was recognized by the world community in Resolution adopted by the UN General Assembly on December 19, 2016, the company closed 59 stores and a distribution center located on the peninsula.

    ATB Corporation suffered losses of more than UAH 7 bn.

  •  2016 to 2017

    То ATB retail chain strengthens its presence in Western Ukraine. ATB food discounters proved to be a good fit for Lviv Region trade infrastructure. The Corporation acquired 17 outlets of Barvinok chain and in February 2016 these outlets opened for operation rebranded as ATB stores.

    An active expansion is not limited to Western Ukraine alone. ATB-Market is bolstering its efforts to tap into Odesa Region market. To date, turnover figures in the region have beaten analysts' forecasts.

STRONG FOCUS ON THE ONGOING DEVELOPMENT OF PRIVATE LABEL BRANDS
(PLBs) IS AMONG ATB-MARKET STRATEGIC PRIORITIES

PLB development has given the company a cost advantage and the benefit of carrying exclusive product range in the stores of ATB chain thus benefiting the customers who can buy high-quality PLB products 10%-20% cheaper than comparable branded goods.

TODAY, THE RANGE OF PRIVATE LABEL BRAND PRODUCTS INCLUDES MORE THAN 800 SKUs. PLB PRODUCTS FOR ATB ARE SOURCED FROM LEADING UKRAINIAN AND FOREIGN MANUFACTURERS.

PRIVATE LABEL BRANDS

De Luxe – premium pricing segment
Svoya Liniya – mid-price segment
Rozumny Vybir – low-price segment

PRIVATE LABEL BRAND SHARE

24%
ATB CHAIN PRODUCT MIX
25%
ATB CHAIN SALES VOLUME