10 million hryvnia raised by a national charity event in favor of children with cancer

The ATB-market company together with the All-Ukrainian charitable foundation ATB joined in helping children with cancer. From November 1, cashiers of ATB stores throughout the country offered customers to buy charitable chocolate and tea worth 7 and 5 hryvnias and partners' goods in the hall, marked with a special price tag. As a result, 10 million hryvnias were collected.

“The Ukrainians have collected an incredible amount for the children. Collected in just three weeks, buying good goods from ATB in all parts of the country. These funds will go to the urgent needs of children with cancer, in particular medicines. On behalf of the families of our charges, we are infinitely grateful to everyone who joined. You are the people who gave sick children the most valuable thing – the opportunity to recover". 
Svitlana Pugach, director for strategic partnership of the Tabletochki fund
“This is not the first charity event that our foundation is implementing. But this one is special and the most. And by the scale of its holding, and by the involvement of Ukrainian stars - Olya Polyakova and DZIDZIO, and, most importantly, by the extremely important mission of helping children with cancer who need urgent treatment. We are sincerely grateful to all our partners, to each customer who did not stand aside, supported and took an active part in the implementation of our common initiative with the Tabletochki charitable foundation. Today we all saw that helping is really easy, especially when it concerns each of us”.
Sergii Demchenko, director of the ATB All-Ukrainian Charitable Foundation

The national charity action "It doesn't concern me! And you?": 

  • 20,000 cashiers were encouraged to buy chocolate and tea for the benefit of children,

  • and sold over 1 million bars of chocolate with Olia Polyakova and tea bags with DZIDZIO,

  • that, together with deductions for the goods of partners, turned into 10 million hryvnia to help children with cancer!

You can help children until the end of the year by purchasing chocolate and tea in stores where the goods are still in stock.

Partners of the charitable action: Leo Burnett Ukraine advertising agency, full cycle video production Contrabas video production, OMD OM Group media agency.

"Tabletochki" is a charitable foundation that has been helping children with cancer in Ukraine since 2011. Every month 400 children and 19 oncological departments throughout Ukraine are under the care of the fund. During the foundation's operation, more than 4500 families received targeted assistance.

The charitable organization "Charitable Fund "ATB" was founded in 2017. The main goal of the fund is to provide comprehensive support and assistance to various segments of the population: ATO soldiers and their families, internally displaced persons, pensioners, disabled people, large families, children in need of urgent treatment. During the work of the fund, several all-Ukrainian charitable programs were held: "Tree of Life", "Grace", etc., aimed at targeted support and assistance to children's medical institutions in Ukraine. As part of these programs, the fund donated modern medical equipment and necessary consumables worth over 7 million hryvnia.