About ATB Corporation
ATB Corporation is a modern association of large Ukrainian enterprises that carry out their business activities ...
Client feedback
PepsiCo Ukraine has a more than 20-year history of cooperation with ATB. Our products are appealing
to Ukrainian consumers who like and choose them. We are proud of our success story in the Ukrainian
market. We owe the promotion and development of our brands not least to our partner, ATB Company,
which is our #1 trade chain in Ukraine.
The largest Ukrainian retailer "ATB" has launched a chatbot in one of the most famous and popular applications for safe communication – Viber. ATBOT will show the nearest stores, talk about discounts on products, open vacancies, and help to contact the hotline operator. The bot is available to all Viber users who wish to be aware of the latest ATB network news.
ATBOT is a part of a strategic plan for the digitalization of the network and was developed as part of a project to automate customer appeals to the ATB hotline. Its goal is to improve the quality of customer service. The chatbot started working on November 12, 2019 and in two weeks responded to messages from more than 5,000 buyers of the ATB chain of stores.
"Every day about 4 million Ukrainians make purchases in more than 1000 stores of the ATB network throughout Ukraine. We needed a tool that allows us to always be in touch with our customers. We are glad to cooperate with Viber, thanks to which the ATB network will be available for customers 24 hours a day, 7 days a week".
Borys Markov, Head of the Board of Directors, General Director of ATB Corporation
"Chatbot is one of the most popular tools for collaboration between business and Viber: according to our data, more than 75% of users subscribe to chatbots in Viber. 3 out of 4 users correspond with bots of those brands that they know and love. 80% of the audience believe that bots develop consumer service. Viber offers Ukrainian retail a secure platform for communicating with hundreds of thousands of customers in their network".
Atanas Raikov, Senior Director of business development in Europe, Africa and the Middle East
The project was implemented on the basis of the Corezoid Process Engine in cooperation with ATB digital transformation partner – Middleware (USA).
To use the service in Viber you must:
