"Charitable contribution" – a new initiative from ATB to support Ukrainian defenders and medics is starting

For almost a year and a half, Ukrainians have been living in extremely difficult conditions of a full-scale war. All this time, the leader of domestic retail "ATB" has been at the forefront of Ukraine's food security. Having switched to a special mode of operation in the first days of the war, the company steadily provides millions of citizens with guaranteed fresh products and essential goods.  

Along with this, ATB launched an unprecedented charity campaign in many respects to support the Armed Forces, volunteer formations, medical facilities, injured residents from the de-occupied territories, etc. The total amount of aid provided by the company under martial law is already almost 500 million hryvnias. 

A new stage of powerful support for Ukrainian defenders and medics will be the "Charitable contribution" initiative of ATB, which will start on July 14 of this year and will last until September 6, inclusive.

The purpose of the project is to raise funds to support Ukrainian defenders, who are currently pressing the enemy along the entire front line, and medics, who are saving the lives of Ukrainians. Anyone who wants to will have the opportunity to make a significant contribution to the approach of our joint victory. For this purpose, special stickers will be placed in the contact areas of ATB stores, of which there are 1,188 operating in the country today. 

The buyer makes a payment at the cash desk of any ATB store and receives a souvenir themed sticker as a token of gratitude. The amount of the charitable contribution can be 30, 50 or 100 hryvnias. In fact, the buyer transfers these funds to strengthen our defense capabilities or help medical institutions.

The All-Ukrainian organization "ATB Charitable Fund" will direct all funds collected during the campaign to the purchase of badly needed goods, specialized equipment, ammunition or equipment at the request of the Ministry of Defense of Ukraine, Regional Military Administrations, units of the Armed Forces of Ukraine or state medical institutions.

You can learn more about the new "Charitable contribution" project in the consumer's corner, on the АТБ website, or by calling the free hotline 0-800-500-415.

ATB company involves business partners in charity and unites citizens around the sacred mission and our common goal – victory. For the initiatives aimed at supporting and helping the Ukrainian military, ATB received personal thanks from the Commander-in-Chief of the Armed Forces of Ukraine, General Valery Zaluzhny. 

Let us remind you that recently the charity campaign from ATB "Certificate for the Armed Forces" finished, during which the customers of the network collected more than 35 million hryvnias. ATB company allocated the same amount from its own budget, increasing the charitable collection to 70 million hryvnias. And these funds are already "fighting" on our side: almost 400 Mavic 3 drones, three dozen special purpose vehicles, four ambulances and three staff all-terrain vehicles, which will be used as mobile control points, were purchased for Ukrainian defenders. 

"We are clearly aware that only consistent work to support and help our defenders brings us as close as possible to the Victory expected by all of us! We don't stop!"
Borys Markov, General Director and Chairman of the Board of Directors of ATB Corporation

So let's stay in line, believe in victory and help our heroic defenders together with ATB!