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The ATB-market company, together with the ATB All-Ukrainian Charitable Foundation and the Tabletochki Charitable Foundation, have joined in helping children with cancer, who are especially in need of medicines. Customers at the cash desks of ATB stores are offered to purchase charitable chocolates and tea, as well as goods from partners marked with a special “Helping Children” price tag. The wrapper of the chocolate bar was decorated by the singer Olya Polyakova, and the tea bags by the musician DZIDZIO.
"You don't have to be a star to do charity work. You have to do charity work to become a star."
Olga Poliakova, the singer
“When a child is sick with cancer, it concerns everyone. After all, cancer is the first cause of death among children in the world and it can only be defeated together. The support of ATB, which engages millions of people to help children fight cancer. I am convinced that together we will create a future in which no child will die of cancer."
Svitlana Pugach, director of the Tabletochki Foundation for strategic partnership
“High-quality and effective charity, in our convincing opinion, can only be systemic. Especially now. That is why we are uniting with the Tabletochki Foundation to solve a problem that concerns everyone - mortality from childhood cancer. We are confident that through joint efforts we can help children with cancer who need our help and support."
Sergii Demchenko, director of the ATB All-Ukrainian Charitable Foundation
You can buy charitable goods and help children with cancer from November 1 to November 15.
The collected amount will be used to purchase essential medicines and supplies for children with cancer - the wards of the Tabletochki Foundation.
Every year in Ukraine, cancer is diagnosed in 1000 children. Less than half of them are recovering.
Partners of the charity event: Leo Burnett Ukraine advertising agency, full cycle video production Contrabas video production, OMD media agency.
"Tabletochki" is a charitable foundation that has been helping children with cancer in Ukraine since 2011. Every month 400 children and 19 oncological departments throughout Ukraine are under the care of the fund. During the foundation's operation, more than 4500 families received targeted assistance.
The charitable organization "ATB Charitable Foundation" was founded in 2017. The main goal of the fund is to provide comprehensive support and assistance to various segments of the population: anti-terrorist operation soldiers and their families, forced migrants, pensioners, disabled people, large families, children in need of urgent treatment. During the work of the fund, several all-Ukrainian charitable programs were carried out: "Tree of Life", "Blagodiy", etc., aimed at targeted support and assistance to children's medical institutions in Ukraine. As part of the implementation of these programs, the fund donated modern medical equipment and necessary consumables to the regional children's hospitals in the amount of over UAH 7 million.