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In a difficult time, the pandemic of the coronavirus of Ukraine has united so that children with cancer continue to be treated on time and fully.
More than UAH 10,000,000 helped to collect every Ukrainian who bought special goods within the framework of the all-Ukrainian charity action "Does this concern me! And you?" till November 15, 2020.
"This is not the first charitable action that we have been implementing recently. But this particular one is special! Both in terms of the scale of its holding, and the involvement of Ukrainian top stars in it in the extremely important mission of helping children with cancer who need urgent treatment. We are sincerely grateful to all our partners, to each customer who did not stand aside, supported and took an active part in the implementation of our common initiative with the Tabletochki charitable foundation. Helping today is really simple, especially when it comes to each of us".
Borys Markov, Chairman of the Board of Directors, General Director of ATB Corporation
Thanks to these funds, children in 10 cancer centers of 8 regions of Ukraine received the necessary assistance in the amount of UAH 10.4 million.
"Over the past year, we have all felt the value of mutual assistance and care for each other. As the joint action "This does not concern me! And you?" "Tabletochki" and "ATB-Market" charitable foundations are not just a charitable fundraiser for the needs of children with cancer in Ukraine, but rather a moral and philosophical question for each of us. This is how the human psyche works. We are not able to purposefully think about problems and illness in situations where it does not directly concern ourselves. However, this campaign absolutely proved that compassion and desire to help win in the hearts of the Ukrainian. We understand that only by uniting, we are able to overcome disease and despair. But the most important thing is the one who received a chance for recovery today, there will be an opportunity to give this chance tomorrow. At least I want to believe in it. And I think it concerns me. And you?"
Oleksandr Lysytsia, head of the department of bone marrow transplantation at the Okhmatdet NDSB
The report on the results of the action "Does this concern me! And you?" 2020 can be viewed here.
"When a child is sick with cancer, it concerns everyone. In 2020, the whole world went into quarantine, and children with cancer continued to fight against all the challenges of the pandemic. This was made possible by the fantastic Ukrainians who supported children by buying special goods in the “ATB-Market”. This action proved that great good deeds are a part of everyday life in Ukraine, and this gives hope".
Svitlana Pugach, Director of Strategic Partnership of the Tabletochki Foundation
During the action, Ukrainians bought charitable chocolates and tea worth 7 and 5 UAH at the cash desks of ATB-Market stores, respectively. And in the trading floor itself there are the goods of the partners of the action, each 50 kopecks from the sale of which were also transferred to help - the wards of the Tabletochki fund. Singer Olya Polyakova and her colleague DZIDZIO joined the action. The faces of the stars were adorned with packages of charitable chocolate and tea.
"Tabletochki" is a charitable foundation that has been helping children with cancer in Ukraine since 2011. Every month 400 children and 21 oncological departments throughout Ukraine are under the care of the fund. During the work of the fund, more than 5,000 families received targeted assistance.
The charitable organization "ATB Charitable Foundation" was founded in 2017. The main goal of the fund is to provide comprehensive support and assistance to various segments of the population: ATO soldiers and their families, internally displaced persons, pensioners, people with disabilities, large families, children in need of urgent treatment. During the work of the fund, several all-Ukrainian charitable programs have been carried out: "Tree of Life", "Grace", etc., aimed at targeted support and assistance to children's medical institutions in Ukraine. As part of the implementation of these programs, the fund donated modern medical equipment and necessary supplies worth more than UAH 7,000,000 to regional children's hospitals.