Starting March 1, Ukrainian music and songs by Ukrainian performers will be played in all stores of the ATB retail chain. This decision was made by the company to support all its visitors and employees. Musical accompaniment in stores will not sound loud and in the background, so as not to interfere with hearing a siren about danger.

Introducing such a patriotic step, the ATB-market company turned to many Ukrainian groups and performers. None of them, and these are such groups and performers as "Bez Obmezhen", "Okean Elzy", "VV", Monatik, Dzidzio, Babkin, Mogylevska, Polyakova and others, did not refuse the company to use their works. Oleg Skripka, leader of the VV group, became the creative director of the ATB music studio. He will select and form playlists of Ukrainian tracks for sound in the stores of the network. 

The company will also start every working morning in stores with the playing of the Anthem of Ukraine.